I get this question quite often by many people who have recently launched a business or want to launch an online business but are not sure how to find out if the target market of their idea exists or not. If the market exists, what is the size of that audience along with other demographics and where to find them out?
Most of the E-commerce business is driven through Facebook Advertising in Pakistan and all its major cities like Karachi, Lahore, and Islamabad. In May-2014, Facebook launched a marketing tool namely Facebook Audience Insights offering trends and insights about interests of your chosen target market.
You can use it for the following causes.
- Starting a new Facebook page.
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